Major Gifts Essentials
Major Gifts Essentials is an 8-week course designed to develop your team’s authentic approach to major gift fundraising. Learn strategies and techniques from an expert major gifts fundraiser, in a program designed to bring out the best in you.
What is Major Gifts Essentials?
Rootstock’s Major Gift Essentials Course is designed for major gifts professionals with less than 5 years of direct major gifts experience, but could be invaluable for teams aiming to deepen their expertise in high-impact fundraising and contribute meaningfully to their organizations’ missions.
Over a period of 8-weeks, we will cover the following topics:
Identifying Major Gift Prospects
Cultivation Strategies
Stewardship and Donor Retention
Crafting the Bespoke Case for Support
Solicitation Techniques
Building a Major Gifts Culture
Major Gifts Ethics
Major Gifts as a “Team Sport”
With Decades of high level major and principal gifts experience, including leadership of $100M+ Strategic Initiatives at some of the World’s greatest organizations, Rootstock brings a focused approach to major donor fundraising that is second to none.
“Our Major Gifts Essentials Course helps empower your fundraisers to develop their own unique fundraising style, so they can grow along with your organization.”
-Brad Smith, Founder Rootstock Philanthropy